Best Trade Promotion Management Software for Windows of 2025

EffectManager is an online account management platform designed to establish trust and enhance relationships with your most important clients. It offers three distinct versions to allow your organization to operate more efficiently without incurring unnecessary costs for unused features. Built on a robust SaaS architecture, EffectManager scales alongside your business as your needs evolve. The Basic version is free and assists Key Account Managers in moving away from disjointed spreadsheets, allowing them to dedicate more time to planning and analyzing retail promotions, which ultimately boosts profitability for all stakeholders. The Pro version equips sales and business analysts, along with Key Account Managers, with critical insights derived from point-of-sale data and enables seamless integration of products and pricing directly from the ERP system. Finally, the Enterprise version connects Key Account Managers with the entire organization through a single online tool that facilitates sales forecasting, P&L analysis, customer reporting, and various "what if" scenarios, fostering a collaborative environment that drives results. With these options, EffectManager aims to meet diverse organizational needs while promoting growth and efficiency.

GreatVines is an enterprise-level Sales Execution platform for distributors, beverage suppliers, and promotional agencies. Our suite of mobile tools, powered by Salesforce, helps you manage 3tier account relationships, plan appropriate activities, set smarter goals for growth, monitor trade spend, and monitor marketing programs. GreatVines allows you to adapt your sales strategy to rapidly changing market conditions. It also provides supplies analytics to accurately measure the results you need to collaborate with your channel partners.

Scheme Management Software is a way to represent Promotional Schemes, and compare performance with the specific scheme. It helps in the management and identification of achievements for field force schemes, sales channels schemes, in-shop demonstrations, etc. The scheme assessment can be switched to automatic mode, which reduces the amount of time and manpower needed.

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI. Key Features & Capabilities: AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance. Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems. Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility. Operational Advantage & Support: Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.

The Sales Performance Platform streamlines essential commercial processes by providing comprehensive, dedicated solutions for automation. Leverage our Category Management tool to attract your customers and secure outstanding sales performance. Enhance your return on investment with the Trade Promotion Management and Optimization solution. Increase operational efficiency and articulate a clear vision of success with our Retail Execution tool. By utilizing our Category Management solution, you can captivate your shoppers and attain remarkable sales outcomes. The Trade Promotion Management and Optimization solution further ensures a higher ROI, while our Retail Execution solution boosts field efficiency. Ultimately, the Sales Performance Platform supports consumer goods organizations in their quest for commercial excellence by offering top-tier, cloud-based solutions that effectively manage vital sales processes and drive growth initiatives forward. This comprehensive approach not only enhances sales strategies but also fosters sustainable business growth in a competitive market.