Best Web-Based Marketing Planning Software of 2025 - Page 2

SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

CRM Marketers place their customers first as their top priority. Marketing professionals are under pressure to promote more products and drive more revenue. Only 10% CRM messages are based upon customer behavior, while 90% of them are based on commercial goals. Automated personalization cannot deliver on those 10 %...so how about the other 90? Tinyclues has a solution for that exact question. Deep learning is used to predict real buying intentions for each product or offer. You can send more campaigns without blasting, find revenue opportunities, and reach your commercial goals by putting customers first. All this is possible within an easy-to use platform that allows you to create campaigns in just a few clicks. With quick implementation and a short runway, you can start seeing results in as little time as a few days.

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

BrandMasters Media Bank serves as a comprehensive digital asset management software that centralizes the collection, organization, and sharing of brand and marketing materials in a single platform. It allows users to manage access and verify assets to prevent unauthorized publication. Featuring a user-friendly interface with drag-and-drop functionality, it includes tools for asset analysis, lightbox options, assisted search, image recognition, text filtering, version control, asset status tracking, and extensive metadata management, along with various filters and categorization options. Additionally, you can seamlessly integrate your DAM with other BrandMaster applications or utilize it independently, as well as connect with third-party vendors. The platform also offers the capability for external stakeholders to publish directly to your DAM, streamlining the process and eliminating the need for intermediaries. With our Media Bank, sharing your brand assets and marketing materials becomes a straightforward task, allowing you to create organized media archives and maintain brand consistency from beginning to end. This not only enhances collaboration but also ensures that all stakeholders have access to the most up-to-date and authorized materials.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

Engage with both internal and external partners, monitor campaign expenditures, provide updates to agencies, and organize company events. Enhance logistical efficiency by developing and sustaining effective supply chain strategies while fostering teamwork throughout the planning and implementation phases. Simultaneously oversee services, manage Requests for Proposals, conduct Proof of Concepts, and handle customer escalations with complete transparency. Develop recruitment strategies, facilitate and organize interviews, onboard new staff members, and align employee initiatives with other divisions within the company. Supervise project-centric sales, track essential milestones, deliverables, and contacts; accelerate deal closures and replicate success across various accounts. Collect and analyze data, propose actionable plans, manage assigned tasks, and promote data-driven initiatives within the business. Maintain a comprehensive overview of all ongoing projects and tasks for better visibility and prioritization, ensuring that nothing falls through the cracks. This holistic approach not only drives efficiency but also fosters a collaborative work environment conducive to achieving organizational goals.

Kordiam, previously known as Desk-Net, serves as an advanced content planning solution anchored by its robust editorial calendar. Regardless of the number of publishing platforms you operate, Kordiam ensures you efficiently manage tasks, personnel, events, and additional elements, leading to enhanced productivity. With its dynamic filtering and sorting capabilities, you gain total oversight of the stories in your lists, allowing you to filter by content type and platform while arranging them by publication date. You can also create and save custom views for future use, efficiently handling your roster of undated stories. The tool allows for simple importation of any story along with all its associated data into your planning lists, facilitating seamless organization. Furthermore, you can monitor the status and assignments of each story, ensuring timely completion of all tasks. To streamline communication, send your story lists via email or download a spreadsheet that includes valuable statistics, such as story breakdowns by platform and timeline. This comprehensive approach not only simplifies your workflow but also empowers teams to collaborate more effectively.

For nearly a decade, BluHorn has established itself in the industry, driven by a commitment to delivering an efficient and user-friendly experience for buyers and planners alike. We prioritize treating our clients like family, ensuring that we always strive for the best outcomes for them. Recognizing the variety of media buying solutions available, we focus on creating software that aligns with our users' needs, making it a profitable choice. To enhance our customers’ experience, we provide several distinctive features that set us apart in the media buying software landscape. These include integration with Nielsen and Comscore ratings, invoice reconciliation, comprehensive post-buy analysis, and QuickBooks Online accounting integration. Additionally, users can benefit from an import tool for avails and proposals, customized reporting options, specialized worksheets, and team functionality, which enhances collaboration. Our platform also supports multi-user access and features a wholesale product and service marketplace, along with a CRM tool to streamline operations. For more information, please visit bluhorn.com and take advantage of our 14-day free trial to explore all the features we offer!

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

It’s Marketing Magic. The power to create, manage and share branded content. Instantly. • Bring on the magic. Build and deliver quality, on-brand marketing in no time at all. • Power up your team. More efficient marketing means more time to focus on the big stuff. • No surprises. Seamless integration, smart approvals processes and secure IT systems mean you can grow with confidence. Sesimi is technology trusted by over 8,000 companies around the globe. The Brand and Content Management Platform Sesimi, a brand management platform, delivers marketing campaigns and strategies quicker than ever before - including: - A class-leading, intuitive Digital Asset Management tool that helps you store, search, and share your assets. - One-to-Many Creation Platform to eliminate marketing production bottlenecks using smart, brand-compliant templates. - Backed by a global support team that will assist you every step of your journey Streamline your campaign workflows. Give your team time back and resources. Don't just store your assets, create on-brand campaigns quickly!

Prepare for exceptional marketing with an effective marketing strategy. Our innovative marketing planning software is equipped with reliable strategies, fresh ideas, and approachable support. Whether you're aiming to introduce a new product, expand your audience, boost sales, or accomplish any other goals at this moment, our intelligent marketing planning tools will guide you to create an effective plan that leads you to success. Obtain a comprehensive marketing strategy filled with the tactics necessary to fulfill your immediate objectives. Save both your budget and precious time while building the assurance needed to execute impactful marketing that delivers tangible results. Enhance your understanding and confidence in marketing by exploring successful techniques and tapping into valuable resources that support your growth. With dedication and the right tools, you can elevate your marketing efforts to new heights.

Boomerank enhances your visibility on Google while consistently fine-tuning your ad performance and revenue, all with minimal effort on your part. We strive to make online marketing accessible and relatable, ensuring you achieve profitability on Google. Our service involves numerous small tasks that contribute to your overall success, which we track using relevant metrics. Our goal is to promote diversity in eCommerce and empower small online shops to compete effectively. This is the inspiration behind boomerank, a personal assistant designed to simplify complex processes for everyone. Navigating the online landscape can feel overwhelming at times, but with boomerank, you can explore its potential through a complimentary, no-obligation demo. By leveraging intelligent recommendations, boomerank, your dedicated eCommerce assistant, enables you to boost your online performance without needing prior expertise, making it easier for you and your business to thrive in a competitive marketplace.

Admation is a cloud-based workflow management software that allows brands and agencies to approve their work. A project management tool allows you to streamline your approval workflow by allowing you to track and manage all your reviews and approvals from a single hub. Highlights include online proofing tools, briefing templates, batched feedback and tiered approvals. Reminder notifications, resource management, project tracking, reporting tools, and digital asset management are also included. Admation is for any brand, marketing team or creative agency looking for a cloud based solution to manage all aspects of their marketing projects, including resources and digital assets.

In contemporary marketing environments, teams collaborate to strategize, organize, create, and amplify remarkable content. They align their approaches and outputs using structured planning tools, allowing for a smooth transition into the content creation phase. Additionally, they design and develop customer engagement and retention pathways throughout the entire customer journey. Teams can plan and create timeless content while previewing it effectively across more than ten different platforms. By visualizing interconnected elements, such as a related Facebook ad campaign or a cohesive newsletter, they can enhance their marketing efforts. Moreover, they can craft engaging narratives that span multiple channels centered around significant launch events. By utilizing interactive prototypes, they can reduce review times and hasten quality assurance, facilitating easy visualization, sharing, and discussion of ongoing projects. Furthermore, they can securely organize tasks and control permissions within distinct team environments, ensuring that all members can collaborate efficiently while maintaining confidentiality. This comprehensive approach not only boosts productivity but also fosters creativity and innovation among team members.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Camphouse simplifies the complexities of marketing campaigns by centralizing data, optimizing workflows, and providing real-time insights. With features such as automated media planning, performance tracking, and AI-driven recommendations, Camphouse helps marketing teams enhance collaboration and make informed decisions. The platform’s single source of truth for campaign data ensures visibility across global and local efforts, reducing inefficiencies and boosting productivity. Customizable for any business size, Camphouse enhances the impact of marketing initiatives by offering powerful tools for campaign tracking, reporting, and optimization.

Marmind is the leading Marketing Resource Management software for the enterprise. Our intuitive marketing management tool gives global marketing teams more control over campaign plans, budgets, and performance, enabling them to work more effectively.

IntelligenceBank is a powerful marketing operations platform that helps brands centralize and streamline digital asset management, marketing workflows, and brand governance with built-in compliance tools. Designed for enterprise marketing and compliance teams, IntelligenceBank enables better control over content creation, approvals, and distribution — ensuring faster time-to-market, brand consistency, and regulatory adherence. Key capabilities include a secure Digital Asset Management (DAM) system, customizable marketing workflows, online brand guidelines, dynamic forms, and version-controlled approvals. IntelligenceBank also supports advanced user permissions, audit trails, and legal compliance features such as claims management and regulatory disclaimer libraries. Used by leading organizations across financial services, healthcare, franchising, government, and more, IntelligenceBank integrates seamlessly with creative tools, CMS platforms, and enterprise systems to fit into your existing tech stack. Whether you’re managing creative assets, reviewing campaigns, or enforcing brand and regulatory standards, IntelligenceBank gives you the visibility and control to scale marketing operations confidently.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

A Funnel Simulator allows you to efficiently model and project the potential earnings of any sales or marketing funnel or business concept prior to creating landing pages or investing in traffic, thus conserving both time and resources. GERU, recognized as the world's first Funnel Simulator, eliminates the uncertainties involved in designing profit-focused funnels and aids in preventing expensive marketing blunders, enabling you to accelerate your business growth. If you are embarking on your first online business venture, GERU serves as an excellent resource for novice marketers and entrepreneurs by allowing you to create a simulated model of the products you are considering selling before you launch any web pages or allocate funds for traffic. This tool helps you comprehend how all components and numbers will interact. For those who already own an online business, GERU is an invaluable asset for refining and enhancing your results. It also facilitates the planning of new funnel expansions and the analysis of various "What If?" scenarios, which may include changes in product pricing, offers, conversion rates, traffic expenses, or other adjustments to your business strategy, thereby providing a comprehensive understanding of potential outcomes. Ultimately, GERU empowers users to make informed decisions and strategically navigate their business landscape.

Introducing Master Metrics, your comprehensive tool designed for agencies and marketing teams alike. Instantly identify what requires your focus through a consolidated view of all advertising campaigns from various platforms. Set up alerts to receive notifications whenever a particular metric exceeds a specified threshold. Craft engaging visual dashboards that can be easily shared with your team or clients. Additionally, you have the ability to extract and combine data from multiple marketing sources directly into Google Sheets for enhanced analysis and collaboration. This powerful tool not only streamlines your workflow but also enhances communication within your team.

Q:chi ) Harmoni is a comprehensive marketing operations platform that integrates campaign planning, financial oversight, and task execution into a cohesive system. By breaking down barriers between planning, expenditure, and performance, it provides organizations with immediate insights and authority. This integration allows marketing and finance departments to synchronize their strategies with their actions, respond swiftly to changes, and enhance overall business performance. Moreover, Q:chi ) Harmoni addresses the gap that often exists between marketing strategies and financial governance. It transitions away from outdated, manual spreadsheet methods to a unified, real-time platform. This shift enables finance executives to track expenditures more effectively, while marketing professionals enjoy the agility to modify their strategies as necessary. Ultimately, this leads to better budget management, enhances forecasting precision, and guarantees that every financial investment aligns with broader strategic objectives. Additionally, the streamlined communication between teams fosters a collaborative environment that drives innovation and efficiency.

Markets change. Pivot your marketing plan faster. Uptempo allows you to plan, spend, and execute quickly. Uptempo's enterprise-level marketing operations suite allows teams to move at an unprecedented pace and change direction as market conditions dictate. Uptempo is the most trusted SaaS provider of scalable and effective marketing operations management solutions. Uptempo provides enterprise marketers with the visibility, control and agility they need to optimize their marketing operations. Uptempo simplifies the complexity of multi-national marketing campaigns, budgets, team workflows, and allows companies to collaborate across cultures, borders, and silos in order to maximize efficiency and increase value. Independent research firms recognize Uptempo's leadership in marketing operations. Uptempo is a combination of BrandMaker and Allocadia. It was created by a bold vision to help marketers lead with confidence and love what they do.

Introducing the ultimate marketing campaign calendar that will streamline all your marketing efforts. This tool coordinates your marketing initiatives and strategies while providing a clear outline of your marketing mix tailored for specific customer segments. It includes detailed customer journey maps alongside comprehensive campaign calendars. This centralized platform enables you to launch your campaigns effortlessly, without requiring any technical expertise. The cloud-based marketing calendar is specifically tailored to fit your business needs, offering zoom navigation that allows you to view plans from a daily to yearly perspective. With customizable filters for both calendar and planning views, you can easily adapt it to enhance your existing marketing process and workflow. This innovative solution also boosts the quality and accuracy of your data, empowering you to make well-informed strategic marketing choices. Seamlessly integrating with your current marketing ecosystem through APIs, you can connect various tools, including project management software and social media content platforms. Stay up-to-date with real-time notifications on any changes in the marketing plan and identify who made them. Moreover, engage in meaningful discussions about essential marketing campaign strategies and insights with your team to foster collaboration and drive success. This tool is designed not just to organize but to elevate your entire marketing approach.