Tracey, developed by Sendcloud, is a shipping intelligence platform hosted in the cloud that empowers e-commerce brands, third-party logistics providers, and retailers to enhance their delivery performance by transforming fragmented carrier tracking information into organized and actionable insights. This allows businesses to effectively evaluate carriers, streamline costs, and elevate the overall customer experience. The software consolidates parcel and status information from over 40 global carriers, providing real-time shipment visibility, accurately forecasting delays, and suggesting optimal transport choices based on factors like cost, reliability, transit durations, and service level agreements, rather than relying on guesswork. It facilitates the ongoing assessment and comparison of carrier performance, enables benchmarking against industry standards, and aids in negotiating more favorable carrier contracts. Additionally, Tracey automates proactive notifications for customers, significantly reducing inquiries regarding order status with estimated time of arrival predictions and alerts for any delivery issues. With the capability to integrate seamlessly with current shipping, customer service, or warehouse systems through an API, Tracey ensures that the right parcel information is accessible when needed, thus streamlining operations further. This comprehensive approach not only enhances operational efficiency but also builds stronger relationships with customers through improved communication and transparency.
