Best Web-Based Lead Scoring Software of 2025 - Page 2

ActiveDEMAND serves as an all-encompassing marketing automation solution tailored for marketers, digital agencies, and small to medium-sized enterprises. It provides an extensive array of features that enable users to enhance their marketing strategies through efficient campaign management, innovative campaign templates, and detailed attribution analytics. Among its diverse set of tools, ActiveDEMAND includes capabilities such as call tracking, email marketing, performance reporting, online event promotion, robust integrations, and a multitude of additional functionalities. This platform is designed to simplify marketing processes and maximize the effectiveness of campaigns for its users.

Thriving in the current mortgage landscape necessitates an efficient and refined sales strategy. Velocify®, part of the ICE Mortgage Technology™ Platform, harnesses the power of sales automation to enhance your team’s organization and keep them centered on activities that generate greater revenue. By streamlining and implementing your tailored sales process in Salesforce, your sales executives, Salesforce administrators, and loan officers will be better equipped to expand the business and finalize more loans. With this integration, your Salesforce setup transforms into a robust tool for prospecting, closing deals, and generating insightful reports. Are you prepared to boost your lead conversion rates by an impressive 400%? Access mortgage leads from more than 1,400 integrated sources, automatically allocate new leads, reassign those that have yet to be addressed, prioritize sales communications, and design personalized sales workflows to ensure all leads receive prompt attention. By responding swiftly to urgent leads, you can adopt smarter selling techniques and ultimately close a greater number of loans, leading to increased profitability and growth opportunities for your business.

Integrate your Sales Strategy seamlessly with Salesforce using ClosePlan, which merges your sales approach, process, and methodology directly within the platform. ClosePlan empowers sales teams to focus on crucial tasks such as thorough opportunity evaluation, alignment with customer relationships, and effective execution of the sales process. With user-friendly drag-and-drop capabilities, you can effortlessly build organizational charts and create opportunity qualification scorecards tailored to any sales qualification framework. Additionally, it allows you to develop standardized Sales Playbooks for various business divisions and construct relationship maps, org charts, account maps, and influence maps right in Salesforce. This visualization enables you to engage with key individuals among your customers and prospects to foster essential relationships. The application is fully integrated within Salesforce and is accessible via the AppExchange, making it ideal for account planning, deal assessments, quarterly business reviews, and one-on-one coaching sessions. Furthermore, by harnessing your Salesforce contact records, you can ensure that all your data remains centralized within the platform, enhancing collaboration and efficiency across your sales efforts.

LeadExec was created to assist marketers in capturing and routing inbound web leads and phone call. Marketers who need one solution to send leads to field sales teams and call centers. LeadExec can be used to deliver leads via email, text, or live phone transfer into any software application.

Uncover and keep track of the globe's most rapidly expanding companies and investors seamlessly. Enhance your prospects and accounts with comprehensive company data sourced from Mattermark, featuring over 80 fields for each entity, such as location, sector, revenue, workforce, financing, and growth in staffing. Determine the ideal contact by evaluating their title, role, and level of seniority. Improve your outreach strategies by observing fluctuations in team size, website traffic, media coverage, and additional metrics. Our advanced tools utilize machine learning, web crawlers, primary source data, and natural language processing to glean information from millions of news stories and websites on a daily basis. Our dedicated team of in-house analysts meticulously verifies this data every day, empowering you to make confident business decisions. Access a comprehensive repository of global business information that is easily filterable and sortable. Mattermark streamlines the process of identifying the most lucrative deals. Delve into company and investor profiles for profound insights into their growth trajectories and performance dynamics over time, ultimately transforming the way you conduct business by ensuring you have access to accurate data. This approach not only enhances decision-making but also fosters a culture of informed strategy development.

Utilize product, behavioral, and CRM indicators, among others, to enhance sales, customer success, and marketing strategies that not only expand pipelines but also accelerate net dollar retention growth. Our users are experiencing significant revenue increases as a result. We analyze and learn from billions of data points across businesses and users in almost every corner of the globe. Our platform is crafted to enable teams to grow their customer base, improve retention rates, and convert a higher number of signups. Receive notifications when there is an intention to expand, and identify potential opportunities by analyzing opportunity size based on department, job title, or engagement level. Quickly convert customers with high purchasing intent while providing support to those who may be facing challenges. Gain insights into the reasons behind customer conversions and identify specific elements that may deter others. Upollo processes your data in real-time, providing actionable insights in just minutes, thereby empowering your teams to effectively enhance your NDR, ARR, and LTV, among other metrics. Ultimately, our solution not only streamlines your processes but also ensures you capitalize on every growth opportunity available.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

VanillaSoft recognizes that optimizing the lead generation calling process significantly boosts sales figures. To address this need, they have developed a comprehensive cloud-based solution that merges features typical of contact center software with essential tools for sales teams to effectively route, manage, and engage with prospects. Agents have the flexibility to utilize either Progressive Dialing or Manual Dialing while benefiting from in-app features such as Call Scripting and Team Chat. At the same time, team leaders are equipped to enhance caller performance through resources like Call Recording, Quality & Queue Management, and automated performance analytics, ensuring a more efficient sales environment. This multifaceted approach fosters collaboration and improves overall team effectiveness in driving sales.

Delivra stands out as a highly regarded email marketing automation platform relied upon by marketers focused on achieving results. Thanks to its powerful and user-friendly interface, Delivra empowers marketers to guarantee that their communications reach the intended audience precisely when needed. The platform offers a variety of features, including automation tools, a simple drag-and-drop editor, multi-channel drip campaigns, customizable email templates, lead notifications, comprehensive analytics, seamless integrations, and additional functionalities to enhance marketing efforts. With Delivra, marketers can streamline their campaigns and improve engagement effectively.

Paminga is a modern marketing automation platform engineered to meet the evolving needs of today’s marketing operations professionals. Known as the “MAP for MOPs™,” it reimagines marketing automation with an elegant, intuitive interface and enterprise-grade functionality. Its unified builders for emails, forms, CTAs, and landing pages share a consistent foundation—so teams learn once and build everywhere. Paminga’s token-based personalization, folder cloning, and brand kit system ensure campaigns remain scalable and perfectly on-brand. Integrated directly with Salesforce, Dynamics 365, and IFS Cloud CRM, it offers unmatched data sync speeds of up to 250,000 records per hour, empowering real-time marketing orchestration. The platform’s Segment Builder provides advanced, nested logic to drive workflows, scoring, content personalization, and reporting—all with consistent simplicity. Unique capabilities like CRM Sync Actions and CSV Import Actions allow marketers to automate operations during record updates or imports, saving hours of manual work. Fair, transparent pricing, backed by world-class live support and SOC 2/ISO 27001 compliance, make Paminga a trusted partner for enterprise marketing teams worldwide.

When it comes to communicating with your customers or staff, mass texting is unparalleled. However, not all texting platforms are created equal. Trumpia distinguishes itself by providing innovative features that elevate your outreach beyond mere mass notifications, allowing for targeted messaging and efficient task automation. This ensures that you can automatically send the appropriate message to the relevant audience. Our cloud-based platform is designed with user-friendliness in mind, offering a variety of tools for end-users. With Trumpia, you can effortlessly send customized messages at optimal times, all through automation. Enhance your operations and reduce the chance of human error with our response-driven and rule-based text automation systems. You can send and receive texts using your current phone number, keeping your personal number private. Trumpia promises maximum return on investment throughout the entire relationship with your customers and employees. By accommodating your subscribers’ preferred communication channels, you can guarantee that you effectively engage 100% of your audience, ensuring comprehensive coverage and connection. This level of engagement not only fosters loyalty but also enhances the overall effectiveness of your communication strategy.

Smarketing Cloud is an integrated, AI-driven platform for sales and marketing that aims to enhance customer interactions and foster business expansion. By combining CRM, sales, marketing automation, and AI functionalities into one cohesive interface, it empowers organizations to efficiently manage contacts, create customer segments, and automate workflows. The platform supports multi-channel marketing, enabling users to execute campaigns across various platforms such as email, SMS, Messenger, and WhatsApp, while also offering features like workflow automation, audience segmentation, and comprehensive analytics. With its CRM capabilities, Smarketing Cloud provides tools for effective contact management, detailed company profiles, and a holistic 360° view of customers, which helps in delivering tailored customer experiences and optimizing sales procedures. Additionally, the sales software includes robust lead, deal, and pipeline management tools alongside prospecting features, significantly accelerating the deal-closing process for sales teams. Ultimately, Smarketing Cloud is designed to not only enhance efficiency but also to create a seamless experience for both businesses and their clients.

SalesWings transforms the way revenue teams understand and engage with their buyers by turning behavioral data into actionable intelligence. Built for modern sales, marketing, and agentic teams, the platform identifies buyer intent, prioritizes leads, and enhances sales execution through real-time scoring, alerts, and AI insights. Integrated natively with Salesforce, Marketing Cloud, Braze, and Agentforce, SalesWings eliminates data silos and unites customer insights under one intelligent view. Its Lead and Account Scoring Engine leverages first-party intent signals and firmographic data to rank prospects and highlight opportunities most likely to convert. The AI Sales Copilot assists reps by surfacing buying triggers, recommending talk tracks, and automating follow-ups. For marketers, it provides deep campaign analytics, helping teams optimize content and timing to drive engagement. The platform also empowers digital agents and bots with human-like buyer understanding, enhancing automation accuracy. From lead generation to account expansion, SalesWings ensures every interaction is timely, relevant, and revenue-focused.

PX is the first transparent platform for customer acquisition. It provides a single marketplace where companies can acquire customers from hundreds vetted and sought after sources. The company offers solutions to marketers looking to grow and scale their customer base. It is active in the Home Services and Financial Services industries. PX is an open marketplace for lead exchanges. It connects thousands of publishers and advertisers in an open exchange. We process millions of consumer inquires each month in a variety of industries, including Financial Services, Insurance and Home Security. PX was initially established in ReviMedia as part of ReviMedia's 2010 launch and was launched in 2016. Its headquarters is in New York City. There are also offices in Los Angeles and Odessa in Ukraine.

Lead generators can scale faster with our advanced lead distribution, validation, and lead nurturing software. You can track your lead revenue and distribute leads only, multi-sell, priority or weighted. • Capture leads in real time via your Web Forms and Quizzes. • Authorize incoming leads using highly customizable rules and third-party validation. Eliminate duplicate, invalid, or nonsensical data. • Send leads to any API in real time via Email, SMS or File Schedules. You can set caps, custom filters and commissions. Maximize contact rates for clients or make more profit from every lead you generate through SMS and Email scheduling. • Track the source, volume, and revenue of your leads. Real-time monitoring of leads sold, unsold and duplicates. • Provide portal access to your lead buyers or lead sellers.

Finally, an email platform built by marketers for marketers. This is the most flexible, dynamic, and flexible marketing automation solution available for your mobile and email needs. Are you tired of outdated platforms that are too complicated to use, too expensive, or too difficult to learn? You are not the only one. We created iPost because of this. iPost provides all the tools you need. The platform is easy to learn and flexible enough that you can adapt it as your business grows. The iPost email platform was designed to meet the needs of today's marketer and provide the flexibility and features necessary to grow with future marketers. iPost offers powerful features for email marketing with technology that's flexible, responsive, and easy to use. Real-time data for audience discovery, targeting, and personalization. Intuitive reporting from campaign trends to funnel and conversion tracking. Drag and drop personalization, dynamic contents and code-free design tool.

Our platform empowers commercial lenders worldwide to evaluate the creditworthiness of applicants and effectively manage customer risk by utilizing advanced, compliant credit models that are easily integrated. It features a customizable dashboard designed for executive management, credit analysts, and compliance teams, ensuring that it is tailored to meet various needs. The system is finely tuned to assess the likelihood of default and identify early-stage delinquencies. With straightforward plug-and-play integrations and adaptable deployment options, users can seamlessly incorporate the platform into their existing operations. Leveraging deep learning models, it extracts valuable insights from diverse datasets, providing rolled-up risk assessment reports. Additionally, it enhances sales efforts by utilizing our data cloud and predictive models to identify high-propensity prospects and formulate successful engagement strategies based on predictive intelligence and intent data. The platform offers comprehensive account intelligence for more than 16 million businesses globally, as well as predictive scoring through custom modeling and intent generation. Users can also access organizational charts and executive profiles, ensuring that every user has the information they need to drive results. Ultimately, this integration into existing workflows enhances decision-making and operational efficiency across the board.

The Convertr platform gives marketers visibility and control over data processes and lead quality to create higher performing demand programs. When you take control of your lead processes in the beginning, you build more scalable operations and strategic teams that can stay focused on revenue driving activities. Improve Productivity: Weeks to months of manual lead data processing can be reallocated to revenue driving activities Focus on Performance: Teams work off trusted data to make better decisions and optimize programs Drive Data Alignment: Data moves between teams and platforms in usable, analyzable formats

Salespanel empowers sales and marketing teams to effectively monitor all visitors, leads, and customers while gaining insights from each interaction to utilize data for nurturing and closing deals successfully. By harnessing data, you can qualify leads and support them at every stage of their buying journey. Additionally, it allows for predicting the quality of visitors even when they remain anonymous, enabling you to execute highly targeted marketing campaigns for qualified prospects both on your website and beyond, ultimately converting them into customers. While your primary marketing software or CRM may attempt to handle every aspect of your needs, you often find yourself relying on their add-ons for ease of use, which may not always provide the best solutions. In contrast, Salespanel captures and synchronizes leads from various sources such as lead forms, lead magnets, live chat, or email tools in real time, allowing you to construct your lead acquisition system independently of any specific product's ecosystem. This capability not only helps in capturing and aggregating leads from multiple channels but also facilitates the generation of new leads through the application of data intelligence. As a result, you can focus on building a robust marketing strategy that aligns with your unique objectives.

Refiner is a customer satisfaction tool that was specifically designed for SaaS, eCommerce, and Membership sites. Our simple and elegant survey widgets allow you to ask your customers any question they may have while they use your product. They will be able to do it on their own brand and at the right time. Refiner seamlessly integrates with your existing marketing and sales strategies. Our integrations make it possible to seamlessly sync survey results to the tools that you already use in real-time. Your CRM, email marketing automation platform or Excel. Refiner allows you to get to know your users, their needs and how you can help them reach their goals. Get started today for free and increase conversions and retention rates by obtaining better customer data.

Unlock the full potential of outbound marketing by obtaining custom data specifically designed for your business needs. Enhance your sales and marketing strategies with Cloudlead's tailored data points, allowing you to personalize your outreach more effectively. Optimize your investments in inbound and re-marketing initiatives by tapping into enriched industry verticals. If your focus is on obtaining firmographic, technographic, demographic, or lead insights, Cloudlead can provide the information that matters most to you. Furthermore, you can expand your insights to include additional verticals such as hiring trends, technology utilization, and funding statuses. It’s important to note that approximately 22.5% of your database's accuracy and relevance could diminish annually. By employing a combination of human researchers and advanced tools, Cloudlead ensures that all your data points, including emails, are thoroughly verified. Chief Marketing Officers have reported an impressive 78% increase in ROI after implementing lead scoring strategies. With a commitment to human-verified data accuracy, Cloudlead equips your sales team with the most precise scoring possible, driving better results. This level of data integrity not only boosts confidence in your outreach efforts but also fosters a more strategic approach to targeting potential clients.

Authentic users submit inquiries through your platform. Oculisa empowers you to assess the online activities of your leads, allowing you to pinpoint when a prospective client first accessed your site. You can identify the device used by the potential client to view your website and evaluate their level of engagement. Additionally, it enables you to discover which specific elements the lead interacted with on your site, helping to gauge their interest level. You can also determine how long it typically takes for a potential client to submit a request and predict the likelihood of a successful transaction before reaching out to them. The ranking table refreshes in real-time, ensuring you can efficiently focus on the most promising prospects to finalize a deal, ultimately streamlining your sales process. This comprehensive analysis not only enhances your understanding of leads but also equips you with the insights needed to tailor your approach effectively.

Welcome to your soon-to-be favorite inbound platform. Seamlessly link your website, craft your workflows, and expedite your sales pipeline. This robust, user-friendly inbound lead platform boasts features such as forms, scheduling, qualification, routing, and comprehensive reporting. Experience top-tier scheduling that efficiently organizes meetings, directs leads, and synchronizes your CRM in mere moments. Effortlessly route, update, or combine leads from your website to your CRM, with complete transparency regarding lead destinations and their reasons. Enjoy sophisticated, conversion-focused forms that automatically enrich leads once completed, integrating effortlessly into your website. Enhance, scale, and refine your go-to-market workflows using a single, cohesive platform. Establish a reliable inbound go-to-market strategy with improved lead qualification and segmentation capabilities. Additionally, optimize your team’s management of inbound leads through customized workflows designed for your primary ideal customer profiles (ICPs). With these tools, you'll transform your approach to lead generation and management.

Gazelle stands out as the sole data platform focused on pinpointing emerging businesses, allowing organizations to prioritize leads with the highest purchasing potential. With a robust B2B database comprising more than 9.8 million company profiles, it encompasses global hierarchies and features 1.3 million growth firms that are both AI-generated and human-curated, spanning over 910 industry sectors. Gazelle supplies real-time data and crucial growth indicators while its AI technology assesses companies based on their growth potential, providing users with a customized list of prime prospects. Furthermore, the platform offers comprehensive global supply chain data, heat maps, and insights into untapped markets to uncover potential opportunities. It includes detailed information on importers, exporters, and multinational corporations, alongside exclusive insights verified by human experts regarding expansion initiatives. Additionally, with over 15 million monthly refreshed verified contacts, Gazelle empowers businesses to gain a significant advantage during conferences and trade shows by helping them identify influential decision-makers and foster economic growth. This unique combination of features positions Gazelle as an indispensable resource for companies seeking to thrive in competitive environments.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.