Best Web-Based Customer Journey Mapping Tools of 2025 - Page 2

Feedbackly is an all-in-one customer experience measurement and analytics platform. It allows you to automate the analysis and optimization of your entire Customer journey with behavioral targeting and intelligent automation. Feedbackly allows you to collect customer feedback from any channel, analyze it all, and then let smart integrations take care of your feedback. Feedbackly is the only CXM platform that allows you to measure Emotional Value Index (EVI®.) This gives insight into how customers' emotions affect revenue and churn throughout your customer journey. Our mission is to make companies happy. We ensure that our customers are happy. More than 95% of our customers remain with us. Feedbackly offers all the tools, methods and training necessary to attract and retain more customers with a better customer experience.

Medallia allows users to engage in thoughtful and systematic ways through targeted surveys that are both digital and traditional. Our easy-to-implement survey solutions will ensure that you are gathering relevant and actionable data to make measurable customer impacts. Medallia's AI technology uses machine-learning to analyze structured and unstructured customer survey data. It can uncover sentiment, predict behavior, identify commonalities, and recommend actions to improve customer experiences. Create the most effective surveys to improve customer journeys. You can quickly manage innovation and change in every aspect of your experience management program, from design to emails, questions, and translations. Medallia surveys enable you to

Engage with your users seamlessly inside your application. Simpo provides the capability to send automated notifications and in-app tutorials, allowing you to impart training and knowledge straight to your users without requiring any technical skills. It offers the autonomy and efficiency necessary to accomplish tasks swiftly. This user-friendly tool integrates smoothly with your existing software, enabling you to create, modify, and distribute information in mere minutes. You can push updates, knowledge, and surveys directly to users within the software they are already familiar with, precisely when they need it. No longer will you have to rely on them opening emails or remembering extensive training sessions. By automating the onboarding process with step-by-step guides, Simpo significantly cuts down on the time and resources needed to train both current and new users. Additionally, Simpo allows you to conduct surveys and assess NPS, giving you insights into user sentiment and allowing you to gather valuable feedback right from within the application. This ensures that you are always in tune with your users' needs and can make informed decisions based on their responses.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Founded in 2016, UserExperior aims to equip clients with tools that enhance user experiences across digital platforms. Our platform is utilized by product, development, and UI/UX teams worldwide to analyze and refine the mobile app experience. Based in Mumbai, India, UserExperior specializes in mobile experience analytics and has successfully partnered with some of the country's leading Fortune 100 firms and notable unicorns. As participants in India's esteemed NASSCOM 10K startups accelerator, we take pride in our journey and the impact we make on digital businesses. Our commitment to innovation drives us to continuously improve the solutions we provide to our valued customers.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Incorporate your marketing strategies to understand customer behavior, enhance return on investment, and assess how marketing impacts the sales pipeline and overall revenue. With seamless integrations into your marketing technology stack, you can expect an onboarding process that takes just one week. Additionally, a versatile attribution engine allows for the precise distribution of conversion credit among pertinent touchpoints. The user experience is designed to be consumer-friendly for analysis, enabling the definition of Custom Events and Dimensions. A collection of specially designed templates is available, reflecting the best practices of successful teams worldwide. Track customer journeys from initial contact to final sale, providing a comprehensive overview of marketing effectiveness. An advanced AI Engine performs ongoing analysis of crucial metrics, surfacing insights and actionable recommendations. Ultimately, this system offers a complete perspective on the entire Marketing Funnel without any external dependencies, ensuring that all aspects of marketing performance are accounted for effectively.

Integrate your Sales Strategy seamlessly with Salesforce using ClosePlan, which merges your sales approach, process, and methodology directly within the platform. ClosePlan empowers sales teams to focus on crucial tasks such as thorough opportunity evaluation, alignment with customer relationships, and effective execution of the sales process. With user-friendly drag-and-drop capabilities, you can effortlessly build organizational charts and create opportunity qualification scorecards tailored to any sales qualification framework. Additionally, it allows you to develop standardized Sales Playbooks for various business divisions and construct relationship maps, org charts, account maps, and influence maps right in Salesforce. This visualization enables you to engage with key individuals among your customers and prospects to foster essential relationships. The application is fully integrated within Salesforce and is accessible via the AppExchange, making it ideal for account planning, deal assessments, quarterly business reviews, and one-on-one coaching sessions. Furthermore, by harnessing your Salesforce contact records, you can ensure that all your data remains centralized within the platform, enhancing collaboration and efficiency across your sales efforts.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Revolutionize your perspective on your website visitors by initiating your trial today. With our session recording, event tracking, and heatmaps, you can dive deep into user behavior. Our essential features equip you with the necessary tools to gain invaluable insights into your audience. Through comprehensive site analytics, you can monitor the nuances of your traffic, detailing key statistics such as top pages, geographic locations, referral sources, UTM parameters, device types, operating systems, and web browsers. Gaining visitor insights enables you to comprehend and assess the behaviors and repeat actions of your users. You can scrutinize the history of individual visitors, tracking their past sessions while uncovering their behaviors and preferences on your website. With session replays, observe the full visitor journey through high-quality video recordings that allow you to see how users interact with your site. Additionally, our site heatmaps reveal where users are clicking, helping you identify potential areas for improvement and engagement opportunities. Heatmaps are available for desktop, tablet, and mobile views, ensuring a comprehensive understanding of user interaction across all platforms. Moreover, you have the ability to create teams that can access the websites you manage, fostering collaboration and shared insights.

Capture the complete interactions of genuine users on your website as though filming with a camera, and replay their navigation like a film. Explore countless genuine user interactions on your site to gain insights into their preferences. Simply engage in your desired activities and observe the playback of your recorded sessions in the demo, or seek additional details. This all-in-one solution efficiently gathers, processes, visualizes, and comprehends the collective behavior of visitors across various devices, including desktops, tablets, and mobile phones. Solicit feedback from your visitors to gain their perspectives. Merging statistical data with authentic feedback presents an outstanding method to identify challenges and generate a wealth of ideas directly from the users themselves. Conduct your own extensive multi-step surveys and gather input from individuals through predefined multiple-choice questions or allow them the freedom to share their thoughts and concerns in their own words. Additionally, monitor and evaluate the behavior of visitors engaging with your forms; soon enough, you will receive a detailed report that can significantly enhance your forms. By understanding user interactions and feedback, you can continuously refine the user experience on your website.

Emotics is an advanced emotion analytics platform that interprets text data from customer and employee feedback to deliver actionable business insights. By categorizing emotions and themes into strengths, weaknesses, opportunities, and threats, Emotics allows organizations to adopt a strategic perspective on their customer and employee experiences. It automatically generates benchmarks that provide insights into how businesses stack up against competitors while highlighting specific areas of customer experience that require enhancement or optimization. Additionally, the platform offers a proactive warning system for emotions that may trigger significant actions, helping to identify the underlying causes of emotional responses. With the ability to gauge the intensity of emotions through eight distinct emotion indexes and 24 different emotions, it effectively pinpoints which emotional factors are influencing perceptions of customer experience in either a positive or negative way. Furthermore, Emotics facilitates a comprehensive view of the customer by integrating with various tools, including NPS, CSAT, product reviews, social media data, and platforms like SurveyMonkey and Zendesk. By going beyond traditional sentiment analysis and enhancing the capabilities of NPS, Emotics positions itself as an essential tool for understanding and improving customer perception and engagement. Ultimately, the platform empowers businesses to make informed decisions backed by deep emotional insights.

Reveall helps product teams become more customer-led, by making it easy to plan and prioritize your product with confidence. With Reveall you can collaborate on customer insights, map customer journeys and prioritize product opportunities - all in one place. Get a clear picture of your customers' needs and make the right product decisions by: - Centralizing your customer data. Import and save all of your customer research and feedback data in a single source of truth - Highlighting key findings with custom searchable tags and sentiment analysis. - Clustering findings into conclusive Insights. Group similar findings and draw actionable conclusions with customizable insight reports. - Creating customer journey maps. Contextualize your customer learnings and gauge the user experience through visual journey maps. - Planing & prioritizing your next actions. Use customer insights to define and prioritize what to build, integrated with your PM tools

Blue Green Analytics provides insights into how website visitors navigate through your site, move through various funnels, and ultimately reach key conversion points. Instead of relying on assumptions regarding visitor behavior, it’s time to gain a true understanding of their actual journeys. Conventional funnel and mapping solutions often base their analyses on predictions that may not align with real user behavior since individuals frequently act in unexpected ways. While tools like Google Analytics strive to illustrate visitor behavior flows, they often fall short of presenting this information in a user-friendly and actionable format. Say goodbye to cumbersome rows, tables, and complicated data manipulation; with Blue Green Analytics, you can effortlessly create visitor journey maps and evaluate web interactions. If you're familiar with using navigation apps like Google Maps or Waze, you’ll find Blue Green Analytics just as intuitive. Our sophisticated algorithms pinpoint which pages require enhancement to boost conversion rates, revealing all the surprising ways visitors engage with your site. By leveraging these insights, you can optimize your website based on actual user behavior rather than mere assumptions. Discover the hidden paths your visitors take and unlock the potential for improved engagement and conversions.

User behavior analytics are readily accessible! Monitor the flow, conversion rates, and significant events that occur during the user experience. This is the most straightforward and user-friendly analytics solution you can find. Real-time and overdue analytics of user activities become manageable tasks. Uncover your users' requirements with comprehensive and targeted insights. Exporting user analytics data for further evaluation is a breeze. Set alerts for crucial user actions that warrant your attention. Oversee your preferred pages through detailed funnel analysis. Gain insights into your users based on their specific interactions with your website, as well as their demographics and interests. Ultimately, you can effectively manage traffic and engagement regarding your product's visibility. Configure funnel analytics to track how many users navigate through your chosen page to complete your desired actions. This tool simplifies the visualization of different stages in your funnel, enabling you to pinpoint where users drop off during their journey. Additionally, this enhanced understanding can lead to more informed decisions regarding user experience improvements.

TheyDo allows designers, product teams, marketeers, and marketers to establish a workflow that helps them move from insight to implementation, to create customer-centric solution. No more messy whiteboards or duplicate efforts, and no more wasted resources. Standardization will be half the time, you'll save up to three large presentations per month, and your operational costs will drop by 40%. A vertical framework allows you to zoom in on the customer experience and connect your entire organization. A customer-centric process that connects opportunities to journeys, and solution delivery at scale in a way everyone understands. We encourage you create a standard set of your own templates for everyone in your company. Set up SSO (Single Sign-On) for your entire organization. Give permissions to each department and ensure that they are able to find their place in the customer journeys.

Optimize the management of journeys to save valuable time while enabling informed, data-driven decisions that enhance customer loyalty and drive revenue growth. Conduct team workshops to easily transform ideas into actionable journeys with just a click. Utilize our templates or design your own journeys, while our persona-integrated DEI tool identifies biases that may influence these experiences. Make informed choices that align with both customer preferences and business objectives. Enrich your journeys by incorporating all relevant research insights, recommendations, and performance metrics. Experience real-time collaboration with your team and provide contextual feedback throughout your project. All your data and insights are conveniently accessible through a centralized hub equipped with powerful search functionalities, ensuring efficiency and ease of use. With these tools, you can continually refine and improve your strategies, fostering a culture of innovation and responsiveness within your organization.

CX and design teams collaborate to outline customer journeys, unifying insights and data for better understanding. TheyDo facilitates the alignment of business strategy, planning, and execution around these journeys. With the help of Journey AI, organizations can transform research findings into high-quality customer experiences. Achieve consensus among team members by establishing a defined journey hierarchy and a standardized taxonomy. Define your business objectives and demonstrate how addressing significant opportunities within these journeys can yield substantial results. Many companies contend with numerous journeys that collectively shape the customer experience, and Journey AI efficiently organizes them. By embedding journeys into the core of operations, businesses can maintain a consistent approach. In a landscape where everything seems critical, clarity becomes essential. TheyDo is instrumental in identifying key customer requirements, enabling teams to monitor their efforts and collaboratively enhance metrics such as NPS and CSAT. Integrate your entire organization using SSO, ensuring that every department can engage effectively with the customer journey framework. As you uncover previously hidden opportunities, we provide three straightforward plans to support your initiatives. This structured approach not only streamlines operations but also fosters a culture of shared understanding and collaboration across all levels of the organization.

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

Marketing Star simplifies the process of coordinating, launching, and evaluating impactful customer journeys all within a single platform. Enjoy a frictionless customer experience that stands out and elevates your multichannel marketing strategies. Engage your audience from various perspectives by connecting with them through email, SMS, WhatsApp, QR codes, and beyond. Develop adaptable communication strategies that guide customers toward conversion, regardless of the medium. Discover the transformative potential of multichannel marketing and achieve unprecedented conversion rates. Whether you want to create straightforward campaigns or design intricate multi-channel customer journeys, our reliable tools and dynamic personalization features have you covered. Enjoy the flexibility to build scalable campaigns that maintain customer interest at every stage of their journey. Effortlessly design and manage templates for emails, SMS, landing pages, and more without requiring any technical skills. Our user-friendly template builder not only enhances your productivity but also allows you to focus on crafting compelling content that resonates with your audience.

Crowd.dev serves as an open-source data platform tailored for developers, aiming to assist organizations in harmonizing their community, product, and customer information to deliver meaningful insights for go-to-market teams. By connecting with various platforms such as GitHub, Discord, Slack, and LinkedIn, Crowd.dev gathers developer engagement across multiple channels to provide an all-encompassing perspective on the customer journey, even prior to any formal interactions. The platform boasts AI-driven data enrichment capabilities, which augment contact and organizational profiles with over 25 different attributes, including email addresses, social media accounts, work history, and technical proficiencies, along with more than 50 attributes related to organizations, such as industry sector, employee count, and revenue figures. Furthermore, its sophisticated analytics and reporting functionalities empower users to uncover patterns, conduct sentiment evaluations, and generate detailed reports on key areas like product-market alignment and the dynamics of open-source communities. This extensive toolkit facilitates better decision-making for teams navigating complex market landscapes.

MaxIQ is a comprehensive platform that transforms customer journey management by unifying sales, success, and revenue operations. Its AI-powered insights help businesses forecast with confidence, automate workflows, and optimize customer engagement across the sales pipeline. The platform features real-time dashboards that provide in-depth views of customer interactions, enabling teams to make data-driven decisions. MaxIQ’s seamless integration of tasks, collaboration tools, and reporting features ensures that sales and success teams work more efficiently, reducing manual effort and driving faster, smarter results throughout the customer journey.

FunnelStory AI represents an advanced revenue intelligence platform tailored for teams focused on post-sales and revenue expansion, aiming to foster proactive engagement, enhance productivity, and illuminate significant opportunities throughout the customer journey. It integrates both structured and unstructured data from various sources, including CRM databases, product engagement analytics, support inquiries, communication logs, and financial information, creating a comprehensive "Customer Intelligence Graph" that enables intricate AI analysis and instantaneous data retrieval. The platform's Needle Movers feature identifies early signs of risk and potential growth, accurately forecasting customer churn or renewal chances 3-9 months in advance, thereby empowering teams to take timely action before issues arise. By automating tasks and orchestrating AI agents, FunnelStory minimizes repetitive work, leading to a threefold increase in productivity for customer success and revenue operations teams, who can effectively oversee 2-3 times more accounts with significantly reduced manual effort. This innovative approach not only streamlines workflows but also enhances the overall efficiency of revenue-generating teams.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Yieldify is an eCommerce brand's expert in customer journey optimization (CJO). Yieldify gives eCommerce stores smart website personalization technology that will increase conversions, capture more leads and increase average order value. Yieldify is a fully managed solution that offers bespoke customer journey mapping services and CRO strategy. It also provides design and technical implementation for your campaigns.